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About One Day Deal Sites

One day deals sites, which are also known as daily deals and 1 day deals, was started in NZ back around 2007 and led by the folks at 1-day.co.nz (who also run Torpedo7.com). One day deals was a novel concept of offering several products at highly discounted prices for one day only. Once the day is up, the deals are replaced by another set of deals – again for 24 hours and normally at 12pm each day to coincide with people’s lunch breaks.

One day deals quickly became quite addictive to many an it didn’t take long for others to start jumping in on the bandwagon. Consumers were hooked too with many hot deals selling out in minutes or causing sites to crash.

One day deal sites probably peaked in 2011 with well over 30 different websites offering one day deals in some format. Some of the one day deal sites sold everything with other specialising on particular items, such as alcohol, electronics, toys, books, etc. Soon the big retailers such as The Warehouse and other began to offer their own daily deals – it had really become mainstream.

In 2010, along came the concept of group buying to the mix. This was lead by Groupon in the US and cloned and lead by Groupy.co.nz and Grabone.co.nz here in NZ (plus many others including TradeMe’s Treat Me). These group guying sites are 1 day deals that require a set amount of people to agree to buy the product before the 1 day deal becomes ‘active’. Up until the deal became ‘active’, the items would not sell. It was a way for retailers (often cafes’ and restaurants) to guarantee a specified amount of new customers in return for a special offering. An example of this could be $1 Ice creams or pizzas.

The simple beauty of group buying is that it encouraged people to share the deal with their friends and pushed hard sharing it though social media by the likes of Facebook.

However, it didn’t take long though for the group buying side to become essentially lost and these sites to just become another one day deal site like the others. When this happened, it was the beginning of the end for these guys.

With NZ only being a small market, the one day deal site space became saturated with all sorts start-ups trying to piggyback on the success seen in others such as 1-day.co.nz and Groupon. In a relatively short space of time of about 12 months, sadly a significant portion had closed up shop.

The original 1-day website is one of the few that survived the one day deal flood. There are still many good deals to be found so be sure to check out the one day deal site list here on TheSniff.co.nz!

Interested in learning about how to optimise your website for search engines? Check out the free guide at SEO Explained Simply.

About us

TheSniff.co.nz is a site where you can find the 1 day sale website listings all in one convenient place. Think of it as a 1 day sale website search engine. TheSniff was set up to help consumers deal with the influx of 1 day deal & sale sites throughout NZ; to save you time, give you the ability to sniff out the best deal and compare prices on the various sites. We do this by ‘sniffing’ out the deal sites and displaying their products in a simple fashion. We do not have any ties with these sites and are merely displaying what these sites have on offer.

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